When the team behind the rider brand spotted the need for high quality flip flops that work well when undertaking sporting activities they let nothing stop them from the initial idea right through to getting their first pair on sale.
Popular with those who love both on and off watersports, Rider gives the person wearing all the support, comfort and looks they need but without demanding silly out of this world prices. You could say this is one of the key reasons the brand has become so popular.