Reef was founded back in the 80s by two brothers Fernando and Santiago Auguerre. They decided to set up the brand we know today to support their love of all things out doors and active lifestyles. The success of the business all began from the first small surf shop they openend in Argentina many years ago and this soon become popular with surfers. Fast forward to 2012 and reef has become one of the largest and best known brands when it comes to buying flip flops and all other outdoor clothing items.